Born and raised in Manitoba, Ashley Smith looks to embrace experience, inspiration and community connection in her new role as studio manager of Ubisoft Winnipeg.


Today, Ubisoft announced that Ashley Smith has been appointed the new studio manager for Ubisoft Winnipeg. Ashley has played a key role in establishing and growing the Winnipeg studio, collaborating with production and technical teams to support Ubisoft’s biggest brands, including XDefiant, Rainbow Six, Far Cry and Assassin’s Creed.

“We believe Ashley’s vision, dedication, and leadership will be instrumental in driving Ubisoft Winnipeg to new heights,” said Christophe Derennes, managing director, North America. “We are confident that under her guidance, the Winnipeg studio will continue to grow its reputation as a hub for creativity and technological excellence, and play a key role within Ubisoft as we continue to raise the bar in developing high-quality, creative games.”

Ashley has held the interim role as studio lead since September 2023. Prior to that, she was an HR leader at Ubisoft Winnipeg, a role she held since Ubisoft planted its Winnipeg roots in 2018. She is passionate about her career bringing together local and global tech talent in Winnipeg’s techno-creative district and supporting women in STEM industries.

Ubisoft Winnipeg has worked on groundbreaking tools, technologies – like Ubisoft Scalar, as well as the Anvil and Snowdrop engines – and collaborations with other studios to create immersive, engaging game worlds on Ubisoft’s biggest brands, including XDefiant, Assassin’s Creed, Far Cry and Rainbow Six. The studio celebrated it’s 5-year anniversary in May.

The Winnipeg studio is also a supporter and promoter of entrepreneurship, creativity and diversity in Manitoba’s video game industry through programs GameBiz Lab, Sisler’s CREATE Program, and Develop at Ubisoft.